ASHKAN POURZEINALI
Vice president of NIMBUS (pvt.Ltd.) UK
November/December 2009

Bluetooth Marketing

Using standard Bluetooth technology, you can now send to customers a variety of digital content directly to their mobile phones via a patented Bluetooth transmitter.

 
What is Bluetooth? Bluetooth technology is how mobile phones, computers, and personal digital assistants (PDAs), not to mention a broad selection of other devices, can be easily interconnected using a short-range wireless connection. Using this technology, users can have all mobile and fixed computer devices be totally coordinated. Bluetooth wireless technology is a short-range communications technology intended to replace the cables connecting portable and/or fixed devices while maintaining high levels of security. The key features of Bluetooth technology are robustness, low power, and low cost. The Bluetooth specification defines a uniform structure for a wide range of devices to connect and communicate with each other.
Bluetooth technology has achieved global acceptance such that any Bluetooth enabled device, almost everywhere in the world, can connect to other Bluetooth enabled devices in proximity.
Bluetooth Marketing Bluetooth technology is now the latest medium for advertising and marketing. Bluetooth proximity marketing has become all the rage overseas as the newest way to connect with potential or existing customers.
How it works? Imagine you’re walking through a mall, and you pass a proximity broadcast station. The key is to have your phone on and in “discoverable” mode. This will allow all possible ads in the area to “hit” your phone – asking if you want to receive free content from the provider. For example, say you’re shopping for gym equipment at a specialty shop and they have a proximity marketing station set up. If your phone is in discoverable mode, you’ll receive a message asking if you want to receive free content from “ABC Company”. Think of it as a virtual billboard or flyer advertisement.
 
Some examples of Bluetooth marketing usage
 
v Malls & Shopping Areas
 
With a stream of potential customers but no guarantee they'll enter your store, why not reach out and invite them in? Sending offers, details about your seasonal lines, coupons, even a random-chance prize promotion, will help ensure people leave the mall or shopping center with your goods in their shopping bags rather than your competitor's.
 
 
v Doctors & Dentists
While your patients wait, why not engage them by offering news and information, even games, in a way that won't disturb the silence and comfort of your waiting room? In a world where healthcare is becoming increasingly commercialized, this also provides a method to start a conversation with patients about health and dental plans. Bluetooth Marketing Technology Solution | RIA Software Co. 12
 
v Sport events
Spectators that come on any kind of sport manifestation expect good match to see. Mostly, while wait for beginning, they miss information about team squad, clubs, future plans, etc. Why wouldn’t we also offer them current team table, next match announcement, or even ad of a product they can buy in sports shop near stadium? Or some drinks they could buy for best entertainment.
 
 
 
 
 
v Concerts
 
While having fun during concert, give your visitors a pleasure, in gifts, like part of the song, album cover, or singer biography. New CD offer, or next events scheduler could also be interested to send.
 
v Cinemas
 
Feeling of joy after watched some good movie loose when people go home. Why wouldn’t we change that, and send them home even more happier, with having movie trailer in their phones. Sending next week movie scheduler, and warnings to turn their phones off before movie starts sounds interesting, too.
 
 
v the rest
 
As you can see, abilities are huge. We will mention also some more examples, like using in political parties group, that can send political programmers and next meeting announcement. City halls can inform people about current government work, and plans for the future. Bluetooth Marketing Technology Solution | RIA Software Co. 14
 
Conclusion With 10 years of existence, 1.5 billion Bluetooth enabled devices made, and over 10000 companies that manufacture devices or software related with Bluetooth technology, we can say that there is a very bright future for Bluetooth marketing